3 Inspiring Entrepreneurs
The covid pandemic has led to an explosion in the popularity of online shopping, meaning there has never been a better time to open an online store. But building a successful eCommerce business requires more than just a functioning website. It also requires hard work, great marketing and, most of all, dedication to success!
Building that success takes time however, and the temptation to give up when things get tough will always be real. At Milkbox however, we know that if you stick to it, you can build a great ecommerce brand, and we’ve shared some real-life success stories below to keep you inspired!
Between the ages of 11 and 27, Robert Nava was in and out of various correctional facilities, stuck in a continuous cycle of crime and drug addiction. But after his release from California State Prison in 2007, Robert decided it was time to overcome his demons. Being an ex-felon made it difficult for him to achieve the acknowledgement and validation he craved in life, but he was determined to find a way.
The answer lay in entrepreneurship.
After several unsuccessful ventures into the e-commerce world, Robert struck gold with an online store specialising in outdoor clothing and gear. Through hard work and perseverance against a backdrop of financial woes, Robert was able to grow his business from a simple Facebook page selling custom merchandise into a sophisticated drop shipping operation. His story is an excellent example of how powerful Facebook marketing can be for lead generation; on the back of a $60 ad spend, Robert generated $1,000 of sales in a single day.
Look up any photo of Eric Bandholz, and the first thing you’ll notice is his incredible beard!
With facial hair like his, it’s not surprising that he is the founder of a highly successful eCommerce business selling male grooming and beard care products. However, the journey he has taken to get to this point might surprise you.
Like Robert Nava, Eric Bandholz’s business began life as a small page on a larger platform; YouTube. His YouTube channel was intended to complement his blog, which had earned a small but loyal following. As both his ventures grew and he connected with the wider online beard community, Eric realised they had numerous unmet needs.
Eventually, his blog caught the attention of the New York Times, who decided to write a feature about it. Sensing an opportunity, Eric launched his online store the day before the Times was due to publish their article. This move bought them a relatively small number of initial customers, but it was Eric’s hard work and focus on growing the burgeoning community that enabled them to grow.
Andy Dunn’s success story is a little bit different from the others on this list. In his desire to grow his small business as fast as possible, Andy decided to launch a 60% off sale and promoted it via a newsletter sent to all his business leads. The tactic was successful, a little too successful, in fact. Andy’s website buckled under the weight of the extra traffic and had to shut down temporarily while they worked on fixing the issues.
Fortunately, Andy was able to sustain the increased interest after he relaunched the website. However, his story illustrates the importance of ensuring your eCommerce store can handle the extra traffic before launching a major marketing campaign.
Each of these three entrepreneurs successfully grew their online businesses from nothing showing that, with hard work and imagination, anyone can be successful in ecommerce!