eCommerce Trends 2022

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With the new year upon us, now is the time to consider the long-term trends that might come to define 2022, and make sure your strategy us up-to-date and ready to anticipate those trends. So, what can we expect from the world of ecommerce in 2022?

Social commerce

One of the challenges of eCommerce websites is the relatively long order process. Many customers also lack the patience to last through the conversion funnel, so it makes sense to remove the middle step and allow customers to purchase directly on their favourite social media channel. Social commerce enables customers to complete their order in three simple steps; view, click, buy.

Research suggests 73% of businesses are already utilising social commerce, and this number is expected to rise to 79% in the next three years.

Retail companies that target millennials and Gen Z should prioritise social commerce moving forward because, according to a survey, nearly half of them have purchased on social media. Currently, Facebook is the top social commerce platform, but you can also use Instagram and Pinterest.

Voice search

Voice-assistant smart devices, such as Alexa, Google Home, and the Amazon Dot, have become accessible now more than ever. Customers use these devices to get news, write notes and even search for stores and products online. With voice shoppers expected to increase in 2022, it is safe to assume that voice search will be a big eCommerce trend. If you own an online business, this is the best time to employ voice search optimisation strategies to rank for long-tail keywords that suit voice-search queries.

Augmented reality

Augmented reality [AR] is an interactive 3D experience that combines the real physical world and digital elements. It is used in retail, particularly eCommerce, to bridge the gap between what customers see online and what is delivered.

AR shows a customer what a product looks like in real life and how it will fit into their lifestyle. Some brands are already using this technology, but more businesses should consider investing moving forward.

In a recent study, 71% of consumers said that they are willing to shop more often if AR is available on eCommerce platforms.

Livestream shopping

Livestream shopping combines social commerce and live streaming. Brands broadcast a live video showcasing their products, and as they do this, customers can interact with each other and the brand and shop the highlighted products. Livestream shopping is extremely popular in China, but it is taking off in other countries as well.

During the 2020 11.11 global shopping festival, livestream sales generated 6 billion dollars. It is predicted that livestream sales will account for 20% of China’s online sales in 2022. If you want to try Livestream eCommerce, it is available on Facebook, Instagram, Pinterest and Tiktok.

Omni-channel selling

Using one channel to sell your products limits your chances of connecting with potential customers on the many other channels available. Also, most customers don’t make a purchase until they’ve seen a product multiple times, so you must expand your reach to increase your sales. You can do this by selling on social media platforms, marketplaces, and third-party eCommerce websites like Shopify and Amazon.

One thing that all the trends mentioned above have in common is that they are all trying to improve user experience. Before adopting any of them, think about what you need to improve your user experience.

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