Black Friday

black friday

3 marketing tips to help your business succeed on Black Friday

If done right, the Black Friday holiday can be an excellent opportunity for eCommerce businesses to increase sales and grow their customer base long-term. With a little preparation, you can make Black Friday one of the biggest days of the year. We asked the Milkbox team for some of their top tips for running a hit Black Friday campaign, and have included some ideas below which will hopefully inspire you!

Email marketing blast

Having a solid email marketing campaign is crucial for businesses, especially during the Black Friday holiday. Email blast your existing and potential customers a few weeks before the sale starts to create anticipation and a sense of urgency.

Aim to keep Black Friday emails short, precise, and full of information that gets customers excited about the upcoming event. Ensure that you also segment your current and potential customers, as they have different wants and needs.

Utilise social media

Customers rely on social media to find brands participating in the Black Friday sale, so it is crucial that they are able to find your business.

Take advantage of Black Friday-focused hashtags in addition to your regular hashtags to reach customers specifically looking for deals. Also, utilise user-generated content to provide the much needed social proof.

Invest in ad spend

While organic traffic is the best way to rank highly on Google, paid ads can give you the boost you need to take advantage of Black Friday. You have to be very strategic when using PPC advertising however.

To ensure a good return on PPC investment,

 Ensure that your ad is relevant: The best way to create a relevant ad is to use dynamic keyword insertion. This advanced Google Ad feature automatically updates your ad text to include a keyword a user searches for, giving your ad instant relevance to user searches.

 Research keywords: Keywords are a crucial component to the success of your PPC campaign. Focus on your top-performing keywords, as these are the ones that bring more business for you. In addition to that, ensure that you also create a negative keyword list to avoid wasting money on unwanted traffic.

 Create compelling ads: Your ad copy is the first point of contact between you and potential customers, so ensure that it is compelling and engaging.

With these simple tips in mind, you can take your ecommerce business to the next level this Black Friday and during future events.

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