Can AI turbocharge your ecommerce business?
AI is impacting businesses in every single sector of the economy, and the impact is only likely to grow over coming years. Ecommerce is no exception and AI could well be the key to unlocking growth for your online business in 2022.
One company that’s already making use of AI is Convious. The start-up has just raised $12 million in funding, and it plans to use the money to develop its AI-powered ecommerce platform even further. This is just one example that highlights the growing role AI is likely to play in ecommerce.
It’s crucial then to start thinking about this now, and to stay ahead of the AI curve. So what can AI do for your business? Well, here are just a few of the ways that AI can help you boost your sales:
1. AI can help you personalise your customer interactions
Today’s consumers expect a personalised shopping experience. AI can help you deliver a truly unique shopping experience by using your customer data to recommend products and tailor their future interactions with your business.
2. AI can help you improve the mobile user experience
Consumers expect shopping experiences that are as responsive on mobile devices as they are on desktops, but most ecommerce sites don’t live up to this expectation. AI-powered A/B testing tools can help you quickly identify which mobile UX design elements – such as colour or layout – work best for different target audiences, so you can optimise the mobile user experience across all devices and platforms.
3. AI is transforming retail marketing strategies across the globe
As AI continues to advance, its impact on retail marketing will only become more pronounced. AI can help you create targeted ads, personalise email marketing campaigns, and optimise your website for better search engine rankings.
4. AI can help you anticipate customer needs
One of the biggest benefits of AI is that it can help you anticipate customer needs. AI-powered analytics can give you insights into customer behaviour that would be impossible to glean from manual analysis alone. This information can help you make better decisions about what products to stock, how to price them, and even when to launch new products.
5. AI can help you boost your sales productivity
AI can also help you boost your sales productivity by automating tasks such as lead qualification and product recommendations. AI-powered sales tools can help you identify the best leads, make better product recommendations, and even automate the entire sales process.
So, is AI right for your ecommerce business? The answer is probably yes. AI can help you streamline your operations, boost your sales, and create a more personalised shopping experience for your customers. However, it’s important to remember that AI is still in its early days, and there are some potential downsides to consider as well, expense being one of the major downsides. As the technology becomes more ubiquitous however, price will fall and those who invest early, will see the greatest benefits.
Overall, AI presents a huge opportunity for ecommerce businesses of all sizes. If you’re looking to take your business to the next level in 2022, AI should definitely be on your radar.